wearestruo.com

Hello! I am Eli, Designer, Creative Director, and Visual Anthropologist. Working with Visual identity, Publication, Posters, and Digital Media.

Assembly

The Tech Workers Coalition (TWC) team decided to redesign their publication with the intention of turning the newsletter into a program that collaborators, organizers, workers, educators, and the community find useful and usable.
This brings a new name: Assembly.

Web Design, UI

Good Earth Chocolate

Good Earth Chocolate is a brand that blends the richness of chocolate with
the vibrant flavors of the Amazon and tropical fruits. It is committed to sustainability and supporting local communities. I am working on the packaging design, branding, and visual marketing strategy. (Ongoing)

Branding, Packaging Design

Aeon Laser USA

Aeon Laser USA catalog to promote the company's products and services in local and international trade shows.

Print collateral, Marketing, Catalog

Crop Revolution Project

A pitch deck that aims to inform and engage potential investors, stakeholders, or collaborators with CPR (Crop Revolution Project). Concisely convey the project's key concepts and goals, moving away from traditional presentations.

Presentation Design

Herbarium

Herbarium aims to empower people to reconnect with nature in their daily lives. Inspired by the beauty and serenity of natural environments, Herbarium
offers a diverse collection of design objects, essential oils, and plants.

Branding, Visual Identity, Illustration

RE_

This poster was featured in the general exhibition organized by Madrid Grafica, DIMAD_2021 at the Central de Diseño in the city of Madrid. The motto of the exhibition was 'RE_.' I specifically selected the word 're_transform.' The inspiration behind the design came from a conveyor belt in a production line, symbolizing the massiveness of ideas aimed at changing the world.

Poster Design, Print, Illustration

The Kitchenette of Future Dust

This book is the result of a research art project that integrates the culinary habits and cultures of collaborators from Taiwan, Spain, the United Kingdom, Argentina, Colombia, and various other countries. Led by Placebo Studio in collaboration with the cultural center MediaLab Prado in Madrid, Spain. I designed the book and print material that were installed in the final exhibition.

Editorial, Print, Photography

Cineco Alt

Cinecolombia is the largest film distributor in Colombia. We were commissioned
to work in the design of graphics for National Theater Live, Exhibition on Screen,
and Bolshoi screenings. Our expertise was utilized to create compelling print and social media content for an engaging marketing campaign. *Commission work
Arutza Studio.

Poster Design, Print, Marketing Strategy

Campo

Campo is a financial education project for rural communities in Colombia, as part
of the training given by Asobancaria in alliance with GIZ, (German Corporation for International Cooperation) to the farmer's community in the region.

Visual Identity,Product Design,Education